Mobile advertising should not be confused with mobile billboard or mobile marketing. The characterization of mobile advertising is a kind of advertising through mobile phones or mobile gadgets. As such, mobile advertising is a division of mobile marketing.
A number of people perceive mobile advertising as strongly connected with online advertising. However, this kind of performance advertising can reach more people. For the most part, mobile advertising is targeting mobile phones. As a matter of fact, it is estimated that there are 4.6 billion targets as of 2009. On the other hand, computers such as desktops and laptops are estimated at only 1.1 billion globally at this time.
There is a probability that advertisers, who are into mobile advertising will all the time, take more account not only of a better but also a rapid-growing market. This is aside from the fact that it only remains at just about 1% of expenses in global advertising.
Apparently, mobile advertising is increasing rapidly. That is because mobile phones are here to stay. Nevertheless, it is not understandable if mobile phones that are based on cellular backhaul or smart phones that are based on WiFi or WiMAX will be made stronger as well. Since the materialization of mobile advertising, a global awards ceremony is now dedicated to this kind of performance advertising, organized by Visiongain.
More and more people buy mobile phones as a necessity. This is evident for mobile phones are outnumbered by other electronic gadgets. The ratio of mobile phones to TV sets is 3:1, it is 4:1 for internet users, and for the laptop and PC, it is 5:1.
No wonder that more and more advertisers use mobile advertising.
- Spain – 75%
- France – 62%
- Japan – 54%
Mobile advertising is getting fancier too. In Japan for example, mobile phone owners can directly click on the advertisement they obtain.
As far as revenue in mobile advertising is concerned, in Japan only, it is estimated that mobile advertising is worth 900 million dollars already.
In 2008, Berg Insight did a research about worldwide mobile advertising. The revenue was estimated to the amount of 1 billion Euros. Due to its yearly growth rate of 43%, it is expected that by year 2014, the revenue will be 8.7 billion Euros.
Different Kinds of Mobile Advertising
In performance advertising, each firm has their own tactic of attracting people to get their products. As a result, there are different kinds of mobile advertising:
- Mobile web banner
- Mobile web poster
- SMS advertising
- MMS advertising
- Advertising inside mobile games
- Advertising inside mobile videos
- Advertising during a receipt of mobile TV
- Full-screen interstice – This kind of mobile advertising comes into view while the mobile content or webpage you requested is loading.
In conclusion, mobile advertising, RTB technology, and performance ad network had made the lives of advertisers easier. For more information, you may visit http:www.adgorithms.com.
Performance Advertising